For T2's brand campaign, I produced a large-scale video shoot designed to generate a versatile library of evergreen content for use across multiple channels and formats.

The project involved an ambitious shot list spread across three shoot days, with a robot camera system used to create precise, repeatable movements that allowed content to be captured and reconfigured across a wide range of deliverables. The result was an extensive suite of assets that could be mixed, matched and adapted long after the shoot wrapped.

My role was to keep the many moving parts moving in the same direction - balancing creative ambition, technical requirements and production logistics to ensure we captured a huge volume of content without losing momentum (or anyone's mind) along the way.