STUFF THAT MATTERS
BAILEY SMITH & KALYN PONGA

ROLE: PRODUCER, SET DESIGNER

For Stuff That Matters, I worked as both Producer and Set Designer on a campaign featuring ambassadors Bailey Smith and Kalyn Ponga.

Alongside managing all aspects of production — including budgets, crew sourcing, schedules, shot lists, call sheets and shoot-day logistics — I designed and built three custom sets to support the campaign. After discovering that a boxing ring and locker room in the brand's exact colour palette didn't conveniently exist anywhere in Melbourne, I set out to design and build them instead.

The final studio build included a full locker room, boxing ring and bathroom set, all designed to create a cohesive visual world while providing flexibility across the campaign's content requirements.