For Monday Haircare's Monday for Every Mood campaign, I wore both Producer and Set Designer hats, overseeing a two-day content shoot that generated more than 100 stills and over 20 video edits across multiple formats.

I managed all production logistics from budgets and casting through to crew sourcing, shot lists, call sheets and on-set delivery. At the same time, I designed and built a complete bathroom set from scratch, including a working shower, custom mirrored cabinet with a hidden back for POV shots, limewashed curved walls, and enough furniture and props to create a huge variety of looks across the campaign.

Some producers source locations. I occasionally find myself building them.