For Melbourne Fashion Week's 2024 campaign, I produced both the photo and video shoot, helping bring a playful celebration of Melbourne style to life.

I managed the production from budgeting and scheduling through to shot lists, crew coordination and shoot-day operations, ensuring the campaign ran smoothly across both stills and motion. Like most productions, the role involved equal parts planning and improvisation — including creating a pack of balloon art dogs & bows for props (a surprisingly recurring skill in my career) and sawing the back out of a letterbox to achieve the perfect POV shot.