BONDI SANDS
ULTRA EXPRESSROLE: PRODUCER
For Bondi Sands Ultra Express, I produced a dual-location campaign spanning studio and Phillip Island Grand Prix Circuit, built around the idea that the product works fast.
I sourced and coordinated a custom-wrapped race car and driver, and somehow convinced a racetrack to let us turn up with a film crew and a tanning brand.
On the track day, I managed live operations including safety oversight and radio coordination across the circuit.
In parallel, I led the studio shoot and all core production logistics across both shoot days (casting, props, scheduling, call sheets, catering — the usual buffet of producer responsibilities), keeping both worlds running without anything (or anyone) going off track.