Producing the launch campaign for the 2023 AFLW season was a genuine career highlight. As a community football player and unapologetically big women's sport fan, getting to work on a campaign celebrating the growth of the AFLW felt pretty special.

I led an all-female crew from pre-production through to post, managing everything from locations, permits and casting to budgets, schedules and a sizeable cast and crew. I even squeezed in a kick of the footy with Erin Phillips on set a few days after tearing my MCL playing in the ressies (go Reno’s!).

The result was a seamless production and a campaign that celebrated the AFLW's next chapter while showcasing the talent of an incredible team of women behind the camera.